By Daniel Antolec
“Overaggressive marketing of training services can result in liability based on false expectations about a trainer. If you hold yourself up to possess special expertise in an area, then you will be held to the same standard as an expert in that area. I am thinking specifically of the term ‘behaviorist’ to describe a trainer. If you are not an accredited applied animal behaviorist or a veterinarian who is board certified in animal behavior, my recommendation is do not use the term ‘behaviorist’ to describe what you do. That word is developing a meaning that is filtering out to the community, but the real meaning is the one used in court. Whenever anybody holds themselves out to have special experience or training in a field they are required to perform just like those that have that special experience or training.” Read more.