Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Latest Articles

Ask the Experts: Virtual Training

Ask the Experts: Virtual Training

Benefits: Emphasize the benefits of online training. Don’t just state that you’re offering it, sell it! Tell potential clients on your website and when you talk to them how thrilled you are with the advantages (and outcomes!) of this way of training.

It Works: Show people how it ...

Ask the Experts:  Innovation, Creation

Ask the Experts: Innovation, Creation

...the pandemic essentially hurled our industry into the future as trainers were forced to adapt quickly to continue to serve dogs and their people. We probably would have gotten here eventually, but at our industry’s usual snail’s pace the things we’ve learned (such as the benefits of ...

More Articles

Ask the Experts: Finding Longevity

Ask the Experts: Finding Longevity

Change is hard, especially when you’re already stretched thin. And feelings of guilt and fear are challenging to wrestle with. It’s always painful to adjust a relationship or end an era, and the fear of missing out—of leaving a void for ...

A Change of Perspective

A Change of Perspective

Let’s take the example of an elderly horse. An owner may base all their decisions about him with his age in mind, but there are still other things to consider. When, then, they ask questions such as, “Does the horse need a rug on or not?”, ...

Message Received!

Message Received!

The “high squeaky voice” rule is meant to provide the dog with more motivating, stimulating auditory input that – in theory – will excite the dog in a positive way. This may or may not be true for that dog, and even if it is, the handler has ...

Ask the Experts: To Discount or Not to Discount?

Ask the Experts: To Discount or Not to Discount?

Stand your ground when clients ask for multidog discounts. If it helps, consider the discount request in any other field or context. For example, no one would dream of asking for half off their second child’s college tuition, or dental ...

Professionalizing the Pet Industry

Professionalizing the Pet Industry

In industries such as the pet industry, where quality impacts public safety and protects against dangerous practitioners, there may be room for a model of regulation that provides the necessary competency and operational guidelines, as well ...

Ask the Experts: Maximizing Your Training Space

Ask the Experts: Maximizing Your Training Space

By Veronica Boutelle

Make sure to use your space in ways that truly work for you. You’ve achieved your dream of having a facility. Be careful you get to enjoy it. That means passing on services that require you to spend time ...

Considering Canine Aggression from a Scientific Perspective

Considering Canine Aggression from a Scientific Perspective

By Susan Nilson

“The skull shape is going to determine the bite level. There’s a lot of stuff that goes into the amount of damage done by a bite and very little of it has to do with the dog’s ability to control himself. A dog ...

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