Latest Articles
Ask the Experts: Virtual Training
Benefits: Emphasize the benefits of online training. Don’t just state that you’re offering it, sell it! Tell potential clients on your website and when you talk to them how thrilled you are with the advantages (and outcomes!) of this way of training.
It Works: Show people how it ...
Ask the Experts: Innovation, Creation
...the pandemic essentially hurled our industry into the future as trainers were forced to adapt quickly to continue to serve dogs and their people. We probably would have gotten here eventually, but at our industry’s usual snail’s pace the things we’ve learned (such as the benefits of ...
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Ask the Experts: Finding Longevity
Change is hard, especially when you’re already stretched thin. And feelings of guilt and fear are challenging to wrestle with. It’s always painful to adjust a relationship or end an era, and the fear of missing out—of leaving a void for ...
A Change of Perspective
Let’s take the example of an elderly horse. An owner may base all their decisions about him with his age in mind, but there are still other things to consider. When, then, they ask questions such as, “Does the horse need a rug on or not?”, ...
Message Received!
The “high squeaky voice” rule is meant to provide the dog with more motivating, stimulating auditory input that – in theory – will excite the dog in a positive way. This may or may not be true for that dog, and even if it is, the handler has ...
Ask the Experts: To Discount or Not to Discount?
Stand your ground when clients ask for multidog discounts. If it helps, consider the discount request in any other field or context. For example, no one would dream of asking for half off their second child’s college tuition, or dental ...
Professionalizing the Pet Industry
In industries such as the pet industry, where quality impacts public safety and protects against dangerous practitioners, there may be room for a model of regulation that provides the necessary competency and operational guidelines, as well ...
