The magazine for force-free pet professionals

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Business & Consulting

All articles related to helping pet professionals with their business.

Latest Articles

Harassment? Or Assault?

Harassment? Or Assault?

The majority of pet trainers, behavior consultants and pet industry service providers are self-employed or independent contractors and are most at risk from sexual harassment or sexual assault via nonwork-specific locations, such as public training areas, clients’ homes, conference ...

Surviving the Storm

Surviving the Storm

It was if the world had suddenly just stopped and everything was standing still. For me personally, not only did I take immediate action and close my physical training location, I also moved out of the premises completely. In tandem, I started delivering training ...

More Articles

Ask the Experts: Optimizing Your Website

Ask the Experts: Optimizing Your Website

By Veronica Boutelle

If people are finding your site but not reaching out once they do, you’ve got either a messaging problem or a usability issue. Studies suggest that people take two to three seconds to ...

Ask the Experts: But I Hate Marketing!

Ask the Experts: But I Hate Marketing!

By Veronica Boutelle

Part of the distaste around marketing for most positive reinforcement dog professionals is the seedy feeling of selling ourselves. But with strong content-based marketing like a ...

Dogs Don’t Write Checks

Dogs Don’t Write Checks

By Mary Jean Alsina

I think it would be fair to say that most trainers get into dog training because they adore dogs and want to spend as much time as possible with them. However, unless dogs acquire credit ...

Canine Professionals and Court Testimony

Canine Professionals and Court Testimony

By Daniel Antolec

“Overaggressive marketing of training services can result in liability based on false expectations about a trainer. If you hold yourself up to possess special expertise in an area, then you ...

Marketing for Service Practitioners

Marketing for Service Practitioners

By Niki Tudge

You are in the business of solving problems. You help your clients with what matters to them. You are marketing all your products and services to people who need and desire them. In the service ...

The Need for Self-Care

The Need for Self-Care

By Sheelah Gullion

As pet professionals, many of us have pets with issues, be they behavioral or medical. Some of us got into the business because of a pet with issues. We wanted to learn how to succeed with ...

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